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How to Create Your Content Strategy

We could extol the virtues of content marketing all day. But your content is only as good as the content strategy you have in place to make sure all the awesome content you know you could make actually gets made and posted to the right channels. Content strategy is no easy…

Quick & Dirty Blog Post Idea #7: Interview Someone

Struggling to come up with your next blog post topic? Interview someone! Adding interviews to your blog is as easy as finding someone interesting who you think your audience would benefit from knowing more about.  Why Interviews? You are not a faceless corporate automaton—your business and your industry are made…

Content Writing vs. Copywriting: What’s the Difference?

Getting content marketing done and getting it done right involves at least 20 different things: crafting a content strategy, ideation, producing the content, cross-linking, search engine optimization, etc. You can’t just point to a lump of sugar and say, "Hey look, I made cookies." Content marketing for your business is…

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