Social Media Marketing Services
Social media marketing is an increasingly popular form of digital marketing, which utilizes and harnesses the power of social media to enable businesses to attract attention, connect with customers, expand their client base, and increase sales.
Social media has evolved from a network designed to help users stay in touch with friends and family to a powerful platform for businesses. Small and medium-sized businesses can use social media to promote products or services, but crucially, social media marketing provides a platform for brands to engage with prospective and existing customers.
With professional, targeted social media marketing services, you can raise brand awareness, form deep connections with followers and clients and increase web traffic and engagement. Our experts can manage your social media content creation and engagement.
Why Is Social Media Marketing Important?
The number of active social media users is growing by the day. In our modern world, social media has become a way of life. For brands and businesses, no matter how large or small, there is scope to take advantage of the popularity of social media to gain a competitive advantage, reach larger audiences to expand client bases, boost retention rates and show off the human side of your brand.
Here are some of the key benefits of investing in social media management.
Improve Brand Awareness
Social media is an integral component of modern life, and the average person now spends more than two hours per day on social platforms. As a business owner, using social media marketing provides access to audiences that would otherwise be difficult to reach. Social media is used by billions of people, and brands can use apps and channels to build a following, introduce their brand to new customers, and enhance the quality of leads by targeting users who are likely to have an interest in the products and services they sell.
Target Your Ideal Customer
When drawing up a social media marketing strategy, it’s critical to focus on finding the right people and using social apps to connect with followers who are likely to buy from your business. Social media marketing services enable you to pinpoint demographics, increasing your chances of generating high-quality leads and connecting with users who will want to engage with you and learn more about your business.
Build Trust and Credibility
Many consumers will search for businesses online, visit their website, read reviews and check their social profiles before making a purchase or getting in touch. If you have active social accounts and you have a following, this can make your business look more professional, approachable and credible, boosting consumer trust. Statistics show that 90% of consumers prefer to buy from brands and businesses they follow on social media (source).
Gain Direct Access To Your Customers
Engagement is more important to consumers than ever before. Today, customers want to learn about brands and get to know businesses before they make a purchase or a call. With professional services for social media marketing, businesses can gain direct access to customers. Comments, reviews, instant messaging, direct messages and likes and shares promote and facilitate interaction, enabling businesses to build relationships.
Boost SEO Rankings
A targeted social media marketing strategy can help you boost SEO rankings and improve visibility online. Google considers several factors when deciding which sites to rank first, including social media. If you have a large number of referrals or backlinks from social media, this will help you climb the page.
At Unravel, we know that businesses work to marketing budgets. Your aim is to achieve the best possible results by utilizing effective strategies. We can help you boost ROI (return on investment) by improving lead conversion rates and targeting customers and followers who want to hear about your products or services.
Our Social Media Marketing Services
Our social media marketing services aim to optimize performance, boost customer numbers, raise brand awareness and facilitate the creation of strong, long-lasting relationships between businesses and their clients. We provide a comprehensive range of social media marketing services, and we use a tried and tested process to create tailored, targeted, bespoke strategies for each individual client.
We have experience and expertise in utilizing all the major social media channels and apps, including:
Whether you’re keen to target specific platforms or you want to use a combination to make a splash and create a buzz, our experienced social media marketers will produce a strategy to deliver results.
We are proud to offer a personalized service as standard. We don’t believe in universal plans or one-size-fits-all solutions. We create original, unique strategies based on the requirements, preferences and objectives of the individual client. It is essential to us that we get to know our clients. We prepare thoroughly, we undertake extensive research, and we work with customers to hit targets and achieve goals.
Local Social Media Packages
Social media can be beneficial for businesses of all sizes across all sectors but it is increasingly valuable for local companies looking to boost sales and put their brand on the map. Local social media advertising and targeted content marketing can make all the difference when it comes to reaching new customers, building relationships with local consumers and encouraging customers to choose your business over another.
Studies suggest that almost 40% of consumers take inspiration from social media when deciding what to buy, and over 70% of people are more likely to buy a product as a result of a social media referral or recommendation. If you don’t already utilize social media marketing for your local business, you could be missing out on the opportunity to generate and convert high-quality leads and build a strong, loyal, local customer base. There are already more than 65 million active Facebook business pages, and over 37 million businesses use Instagram Stories every month.
The Benefits of Local Social Media
- Reach: Local searches have boomed in recent years, with phrases including ‘near me’ and ‘where to buy’ increasing by over 200% between 2017 and 2019. When users search online for businesses, they can visit your website but they’ll also check out your social media and vice versa. By combining digital marketing methods and enhancing local SEO, content marketing and social media advertising, you can expand your reach considerably. Half of Instagram users have visited a business website after seeing a product or service (source).
- Reviews: One of the most significant benefits of using local social media is being able to capitalize on the popularity and impact of online reviews. More than 90% of consumers now check reviews before making a purchase. If your social media accounts and profiles boast rave reviews, this can help you attract new customers, improve client retention rates and gain an edge over your competitors.
- Targeted local social media advertising: More and more people are using search engines and social media channels to find local businesses. With social media advertising, you can target local customers using location-specific adverts and campaigns.
- Customer service and support: Customer service plays a vital role in creating a positive impression and providing an enjoyable customer experience. Social media makes local businesses more accessible. You can engage with and respond to clients and prospective customers via social platforms long after you have shut up shop.
Effective Social Media Marketing Strategy
At Unravel, we specialize in social media management and helping our clients to take advantage of the popularity, influence and reach of social media to drive their business forward. To achieve results, we utilize tried and tested processes, which include:
- Gathering information, getting to know the client, outlining key objectives and identifying priority targets.
- Drawing up a targeted social media marketing strategy based on the individual requirements and objectives of the client. This includes identifying the platforms that will be most effective and developing a content and scheduling strategy.
- Posting and distributing content and managing and maintaining social accounts.
- Analyzing data and monitoring performance.
- Reporting and providing feedback.
Our aim is to help you:
- Attract your ideal buyer
- Engage with your audience
- Grow your following and expand your client base
Why Choose Unravel?
If you’re thinking about investing in social media management or marketing services, you may be wondering why you should choose us. We may be biased but we strongly believe that we are the best option for your business. Here’s why:
- We create bespoke, unique social media marketing strategies. Every single client is treated as an individual.
- We offer results-driven services: Our priority is to achieve results. We collect and analyze data and we use our knowledge and expertise to help you hit your targets.
- We’re here to help you: We don’t believe in universal solutions. Our dedicated team is here to help you achieve your goals. We provide responsive support, we get to know our clients and we value every customer.
- We have a brilliant team of experienced, knowledgeable, talented, motivated marketing experts.
- We offer an affordable service, which offers our clients exceptional value for money. We can help you supercharge sales and build strong relationships with clients while working to a marketing budget you can afford.
Ready to get social? Contact us today!
Are you keen to start reaping the rewards of social media marketing services? If so, get in touch with our team today! We look forward to hearing from you.