Last week I flew into Guatemala City from Miami…and got back early this week. I was surprised to be in the Central timezone at my destination…making keeping in touch with family back home a bit simpler. Why I Went to Guatemala We were there to build and improve upon land…
Do you ever read things about your industry and think, "Why didn't I think of writing that?" Even if someone else beat you to the punch on a given topic, you can still (ethically) turn someone else's work into content for your own blog. This tactic is called content curation,…
One of the best things about what we do here at Unravel is helping businesses of all sizes reach their goals. Our clients' successes are our successes. We are so proud of our clients, so now we feel it's time you got to know them. Meet Todd Kinsey of Carpet Direct…
Many business owners who decide to start blogging and using social media for the first time go through a wide range of emotions: Exhaustion (coming up with ideas, writing, editing, re-writing, adding SEO and photos, cross-linking...this stuff takes work.) Relief (finally hitting "Publish" and watching your new content appear is…
It's difficult to pinpoint how misconceptions about any topic arise and take root. Like any unfortunate stereotype, misconceptions can be rooted in misinformation, misunderstandings or mischaracterizations that unfairly define something. At some point, though, these myths can dominate fact in the realm of popular opinion. This can be detrimental when…
Is anyone actually reading my blog? This is a question we get from clients ALL the time. This question has spawned a persistent myth among business owners (who are generally skeptical of a blog strategy in the first place) that no one actually reads their blogs. If the myth is…
"Do I need content?" If you have an ongoing content strategy in place, then you can stop reading this post right now. If you do not, however, and you've actually asked yourself this question before (however briefly), then we have a few words to share. As the title of this…
Google wants to make the internet a safer place...and as of Feb. 1, it will begin displaying a browser warning (via the Chrome Address Bar) for any site that gathers sensitive information that are not encrypted with the HTTPs protocol. That's right: if your site is not using HTTPs by…
Filling your site with content that ranks is a limited view of optimization. When we talk about search engine optimization (SEO), your first and foremost goal should always be to create content that benefits your users. Google will tell you as much. Google will tell you time and time again…
Seasons come and go, but the inspiration that they provide for blog content is both reliable and endless. Spring will always give way to summer, summer to fall, fall to winter, and winter to spring. Likewise, your business varies throughout these seasons. With this quick and dirty blog post idea,…
