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Back From Guatemala!

Last week I flew into Guatemala City from Miami…and got back early this week. I was surprised to be in the Central timezone at my destination…making keeping in touch with family back home a bit simpler. Why I Went to Guatemala We were there to build and improve upon land…

Quick & Dirty Blog Post Idea #6: Content Curation

Do you ever read things about your industry and think, "Why didn't I think of writing that?" Even if someone else beat you to the punch on a given topic, you can still (ethically) turn someone else's work into content for your own blog. This tactic is called content curation,…

Quick & Dirty Blog Post Idea #5: Clearing Up Misconceptions

It's difficult to pinpoint how misconceptions about any topic arise and take root. Like any unfortunate stereotype, misconceptions can be rooted in misinformation, misunderstandings or mischaracterizations that unfairly define something. At some point, though, these myths can dominate fact in the realm of popular opinion. This can be detrimental when…

Myth: No One is Reading My Blog

Is anyone actually reading my blog? This is a question we get from clients ALL the time. This question has spawned a persistent myth among business owners (who are generally skeptical of a blog strategy in the first place) that no one actually reads their blogs. If the myth is…

Content is Not the Question. It’s the Answer

"Do I need content?" If you have an ongoing content strategy in place, then you can stop reading this post right now. If you do not, however, and you've actually asked yourself this question before (however briefly), then we have a few words to share. As the title of this…

Switch to HTTPS…Or Else!

Google wants to make the internet a safer place...and as of Feb. 1, it will begin displaying a browser warning (via the Chrome Address Bar) for any site that gathers sensitive information that are not encrypted with the HTTPs protocol. That's right: if your site is not using HTTPs by…

Stop Optimizing for Google. Start Optimizing for People

Filling your site with content that ranks is a limited view of optimization. When we talk about search engine optimization (SEO), your first and foremost goal should always be to create content that benefits your users. Google will tell you as much. Google will tell you time and time again…

Quick & Dirty Blog Post Idea #4: Seasonal Hot Topics

Seasons come and go, but the inspiration that they provide for blog content is both reliable and endless. Spring will always give way to summer, summer to fall, fall to winter, and winter to spring. Likewise, your business varies throughout these seasons. With this quick and dirty blog post idea,…

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