The fastest way for a small business to lose favor in the eyes of a prospective customer is to not have a website up. Seriously, in this day and age, to not have a website—or to have an archaic one—is akin to not having a phone. Imagine what a customer…
When a business owner learns their website is not showing up on Google it becomes an embarrassing (and understandable) source of ire and confusion. They may have even spent precious hours following Google's advice on certain search engine optimization (SEO) techniques. Techniques, like changing headline tags, re-writing meta descriptions, adding…
We could extol the virtues of content marketing all day. But your content is only as good as the content strategy you have in place to make sure all the awesome content you know you could make actually gets made and posted to the right channels. Content strategy is no easy…
Struggling to come up with your next blog post topic? Interview someone! Adding interviews to your blog is as easy as finding someone interesting who you think your audience would benefit from knowing more about. Why Interviews? You are not a faceless corporate automaton—your business and your industry are made…
When you're dying to bring in more leads and increase exposure for your services or products, sometimes you're willing to do (or spend) whatever it takes to make that happen. If you're wanting to amp up your online presence in terms of better search results, you've probably heard the following…
Getting content marketing done and getting it done right involves at least 20 different things: crafting a content strategy, ideation, producing the content, cross-linking, search engine optimization, etc. You can’t just point to a lump of sugar and say, "Hey look, I made cookies." Content marketing for your business is…
Last week I flew into Guatemala City from Miami…and got back early this week. I was surprised to be in the Central timezone at my destination…making keeping in touch with family back home a bit simpler. Why I Went to Guatemala We were there to build and improve upon land…
Do you ever read things about your industry and think, "Why didn't I think of writing that?" Even if someone else beat you to the punch on a given topic, you can still (ethically) turn someone else's work into content for your own blog. This tactic is called content curation,…