How to Create a Proactive Content Plan
You have spent hours carefully putting together a glorious content strategy. You have taken a look at past data, created pillars and have all of these amazing ideas ready to bring to your team. You are unstoppable; you are untouchable, you are the ruler of content! But did you create…
Go with the Workflow: Streamline and Conquer
Have you ever worked somewhere that didn't have a good system for communication and task management in place? It can be extremely frustrating. Tasks build up, nobody knows who is supposed to complete any of them, things fall through the cracks, and you and your company come out looking unorganized…
A Short Explanation of Long-Tail Keywords
Keywords have been the almighty decider of how well your content ranks on Google for a while now...like years. But times are a changin' and so is Google's algorithm. Single keywords are out and long-tail keywords are in. What is a long tail keyword you ask? What is a Long-Tail…
5 Ways to Improve Your Old Blog Posts
Scott Schaper at WordCamp 2018!
We at Unravel are proud to announce that our very own Scott Schaper will be speaking at this year's WordCamp KC. WordCamp is an annual conference where web designers, developers, and entrepreneurs get together to listen to Wordpress experts share their knowledge and learn more about how to use this…
Artificial Intelligence and Digital Marketing: A Modern Romance
What is Artificial Intelligence? Artificial intelligence is a type of computer science that deals with building intelligent machines that can think and respond like humans. Machine learning is huge when it comes to conversations surrounding AI. This allows machines to learn and adapt very little-if any-manual programming tweaks. How does…
Online Content and Web Design Trends 2018
We all know that the internet landscape is rapidly changing. It can be hard to keep up with what is hot right now in the world of web. With people's tastes changing and Google's algorithm moving rankings regularly it can be exhausting trying to keep up with everything. Here we…
How to Rank Higher on Google: Use an Authentic Writing Voice
Want to move up your position on the all powerful Google list? We are going to let you in on a little secret, sounding like a living, breathing human when writing content is a key factor to boost that ranking. Authenticity in content is something Google has been sniffing out…
Why Web Design is More Important Than Ever Before
Your Website is the Face of Your Company With more and more business being conducted digitally, having a well thought out website is more important than ever. Some business owners may never even meet a client face to face for year if at all. Having an attractive, well functioning website…