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No Content Strategy, No Digital Strategy

If you don’t have a content strategy, you don’t have a digital strategy. That’s a bold statement, to say the least. But it’s nothing if not brutally honest: if you as a business owner are not actively devoting your time and marketing dollars to developing good, quality content, then you…

3 Questions For…Emily Esparza, President of AMA-KC

Emily Esparza is the President of the American Marketing Association-Kansas City (AMA-KC), and a Brand Planner for Blacktop Creative, where she researches and analyzes data to bring clients usable insights for their marketing efforts. We recently chatted with Emily and got her thoughts on developing brand experiences and the Kansas…

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