Local SEO can be tricky with one location, but adding multiple locations into the mix can land you at a whole new level of difficulty. But if you are a localized franchise or any business with more than one store, a strong local SEO strategy is worth the effort.

Sixty percent of mobile users use their devices to find local products or services, and half of them try to find local business information such as a phone number, address and operating hours. Incorrect or incomplete information can cost you the sale.

If you want to make sure that your multi-location SEO is on-point, we are here to help.

What Are the Benefits of Multi-Location SEO?

There are many benefits to Local SEO for Multiple Locations, some of which can be found below.

Driving Customers To Your Location

Multi-location SEO is essential if you run multiple storefronts or franchises. Travel distance matters to customers, so you need to help them find the nearest location and not just your main branch or flagship store. Ensuring that every location you have is publicized properly is what we do. We can be your small business or even franchise SEO company.

Helping Customers Know Where Your Locations Are

The great thing about multi-location SEO campaigns is that they give your customers the chance to learn where your locations are. When they search for your company, your closest branch will show up to them and this will make it easier than ever for you to drive traffic.

Accessible Menus, Information and Products

If you have a specific menu for each one of your locations, or if you sell products that are specific to some stores, then local multi-location SEO can help. You will be able to show your customers the information that is most relevant to them.

What Unravel SEO Can Do For You

If you want to find out what Unravel SEO can do for you, then simply look below to see the steps we’ll take to rocket your multi-location SEO.

Creating Location-Based Website Pages

You should have dedicated landing pages for each one of your locations on your website. Placing all of your business information on a single page won’t be doing your local SEO any favors.

When you create individual pages, you will be able to optimize each one for local search. You also need to make sure that each one isn’t identical, because if they are, then you will suffer a penalty for your Google search ranking.

When you come to our team, we will create location pages for you that target the appropriate keywords for your business. We’ll create unique, SEO-optimized content for each.

We will give each page its unique URL so that you can reflect the value of each location. Of course, meta descriptions are also very important, and we’ll take care of that for you as well.

Leveraging Your Google My Business Listing

When you have all of your URLs created and each location set up, it’s then vital that you put in the work to create your Google my Business listing. The great thing about doing this is that you can actually link all of the individual URLs to your listing. This means that when someone clicks on the listing, they will be taken to your specific website page.

To do this properly you must follow the process outlined by Google. This involves verifying each location and ensuring all information is correct. You will also need to add photos that are location-specific.
Verification is typically done through a code that Google sends via mail to your location. Each location will have its own code, which you enter into your Google My Business account to verify that you operate out of that location.

This can be a time consuming process. If you need help setting up your Google My Business listings, you can count on us.

You can also count on us to optimize your page for you, so you won’t have to worry about a thing. If you have multiple locations then leveraging your listings is crucial, because it helps local customers to find you, even if they are not in the same city.

Consistent Citations

Consistency is hugely important when it comes to multi-location SEO. We will look at your business as it appears on multiple channels, and we will also look out for any inconsistencies that may end up tanking your SEO.

We’ll help you by looking at your listings, your website and your various other outlets to make sure that your information is consistent throughout.

Multi-Location SEO From Unravel

We can help you make the most of your multi-location SEO. The only thing that you need to do if you want to take things to that next level with your ranking or your general business traffic is contact us today. When you get in touch with us, you can rest assured knowing that we will do everything we can to give you a quote in the shortest possible time.

We’ll also work with you to understand the business needs you have, and how you operate so we can provide you with a customized service from start to finish. Contact us at (913) 735-3050 if you want to find out how we can help you.