Make Every Click Count With Online Paid Advertising Services

Getting your products and services in front of the right people is one of the toughest challenges for any business. However, the right Google local service ads and digital paid advertising strategies can give you the lift you need.

While every business owner naturally loves the thought of free advertising, there’s no escaping the fact that paid advertising is one of the fastest ways to get more eyes on your products and services. Give your paid internet advertising the boost it deserves by contacting Unravel SEO today!

Why Paid Advertising?

The power of a strong advertising campaign is clear. The global eCommerce market is now worth over $4.28trillion while a growing audience now uses online shopping on a frequent basis following the pandemic. When coupled with the fact that over 85% of consumers now conduct online research before completing purchases (even when checking out local offline companies), the need to get seen ahead of the competition is key.

Online advertising through Google local service ads and other Search Engine Marketing (SEM) strategies is paramount. The harsh reality is that it’s impossible to gain clicks without visibility. Organic (free) marketing works over time, but paid internet advertising is the key to leapfrogging competitors quickly.

More people are using search engines to find products and services than ever before, but their demands for convenient and reliable results are also at an all-time high. Paid digital advertising helps your business set the right first impression time and time again, but only if the right online paid advertising services are selected. That’s where Unravel SEO can help!

Online Paid Advertising Services You Can Rely On

There are many ways to define success in business. When dealing with paid digital advertising campaigns, though, only one question matters: do the ads generate leads and conversions in a cost-effective manner? Over $365m is spent on paid online ads in the U.S. alone each year. Yet only 61% of companies believe their marketing strategies are at the desired level, and fewer still are right to think it.

Unravel SEO delivers world-class tailored SEM and paid digital advertising services. Since 2009, we have prided ourselves on using data-driven decisions to achieve the very best results for your budget and business while guaranteeing transparent and frequent communication at every step of the journey. After all, you deserve to feel 100% confident about your investment in Google local service ads and related services.

Our experience and expertise will lead your business to greatness by focusing on the following issues and more:

• Maximizing your reach without hitting outside demographics
• Helping ensure that your paid ads are shown in the best positions
• Keeping ads relevant to the brand message while also catching the eye
• Providing clarity and guiding prospective leads to take action
• Implementing bidding strategies to make the most of your budget

The process starts with a full and thorough consultation to determine your company goals and expectations while also understanding your budget, existing marketing strategies, and other relevant features.

What Type Of Paid Advertising Can Be Included?

Unravel SEO is a digital marketing agency that works closely with clients to build paid advertising packages that are aligned to the company’s budget and objectives. Compared to social media, search engines drive 3x the traffic, which is why Google local service ads are often seen as the main focus of marketing strategies.

Pay Per Click (PPC) ads are the most commonly used type of paid advertising, although Pay-Per-Impression can be utilized too. Given that as much as 92% of all clicks are gained by the first page, this leverage over the competition is key.

As well as PPC for Google SERPs via Adwords, you can look at a range of additional paid digital ads, such as:

• Twitter Ads
• Facebook Ads
• Bing Ads
• Yahoo Gemini Ads
• Amazon Ads
• LinkedIn Ads
• Apple Ads
• Instagram Ads
• Quora Ads

Don’t worry, this might sound really complicated, but our paid ad strategists will design, develop, and deliver world-class campaigns. From concept to completion, we’re here to help your brand stand out in the most valuable places.

How Are Effective Paid Advertising Campaigns Created?

All digital paid advertising campaigns must be tailored to each business, and Google local service ads are no different. A host of factors can influence the methods and strategies required. The list includes your geographic location, business sector, whether you sell online or offline, and the intended CTA (Call-to-Action) that you want users to take.

One strategy for achieving this is to opt for long-tail keywords. Trying to rank and gain visibility on short-tail keywords sounds like the obvious approach for paid campaigns as it means you’ll get the biggest reach. However, there’s little point in getting hits for “locksmiths in Lenexa” from commercial clients if you only offer residential services. Choosing “Lenexa locksmiths locked out of the house” or a similar phrase can work wonders. It won’t just get your site more clicks, it will generate meaningful conversions for your business too.

With PPC ads, you only pay for clicks but getting the wrong clicks can become very costly. Carefully planned keyword choices will have a telling impact while targeting the Google Maps tab is highly beneficial. Other useful steps include:

• Implementing bidding strategies to make budgets work harder by securing results on keywords with low competition
• Using A/B testing methods to determine which idea or campaign delivers the best results
• Tracking the campaign cost against measurable conversions
• Create landing pages and dedicated CTAs that can be monitored against the distinct objective of the online marketing plans

Ultimately, you do not need to know the finer details of text ads, display ads, and other PPC opportunities across search engines and social media. Just know that we are the team to help advertise local services in style to a defined audience.

Whether looking to increase visits to your store or online sales, take the first steps by arranging a consultation today!