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An Insider’s Guide to Building a Website, Pt. II: Website Design

  Welcome to the second installment of An Insider’s Guide to Building a Website! So far we’ve looked at the technology behind selecting your location (your domain) and building your storefront (your host and platform). In this edition, we’re going to discuss a crucial element that can make or break…

Make Your Site Mobile-Friendly By April…Or Else!

Not to freak you out or anything, but, according to a recent Google announcement your site can no longer survive the battle royale that is making it to the top of search ranking results without being first optimized for mobile devices, that is mobile-friendly. So take heed: by April 21st, the search engine…

Serif Fonts: The Type You Never Knew You Needed

During our monthly editions of Typography Tuesdays, we discuss the importance of typography and its impact on the design elements of your brand.  Serif fonts are often overlooked by designers aiming for a more contemporary look. The common argument persists that serifs don't transfer to the digital realm as well as…

An Insider’s Guide to Building a Website, Pt. I: Technology Basics

Setting up the foundation of your website is akin to building a physical, brick-and-mortar business location. There are actually many parallels between a physical building space and the elements that make up your new online presence. In this edition of An Insider's Guide to Building a Website we'll talk about the…

An Insider’s Guide to Building a Website

Your website is your definitive mark on the digital world. It is the crux of your identity, your storefront, and your greatest ambassador for an online audience that is always hungry for its next memorable experience. Building a website yourself takes time, effort and a LOT of forethought. But we're here to…

The Awesome Ampersand

Once a month during our editions of Typography Tuesday, we discuss the importance of typography and its impact on the design elements of your brand.  In this installment of Typography Tuesday, we look at everyone's favorite logogram: the ampersand! The ampersand is so engrained into our consciousness that we don't even…

Typography Tuesday: The History of Type As We Know It

Welcome to Typography Tuesday! Once a month, we discuss the importance of typography and its impact on the design elements of your brand.  Typography is a blending of art and science. By using fonts unique to your brand’s personality, good typography that is skillfully implemented can help reinforce a brand…

Does Your Site Have MOX-ie?

  1. Quality of one's character displaying energetic initiative and determination. 2. Behavior characterized by daring courage, pep and spirited mobility. Mary showed a lot of moxie in her speech to the student council.   MOX, Mobile Optimized eXperience, is a new acronym to describe your site's or app's user-experience…

What Successful Sites Do Better Than Others

Many small business owners assume a great site starts and ends with great content. They would be wrong and their analytics prove it. Successful sites are all about consumption. A great site has been designed with purpose to create the perfect environment for content consumption. So what are the elements of…

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