If your business relies on selling merchandise online, it’s not enough to set up a “PayPal” button and call it good. A secure, hands-on eCommerce platform allows you to build and keep your customers’ trust and give them a valuable experience that has them coming back time and time again.
Shopping vs. Buying
As someone who sells online, you are still a shopkeeper, even if you do not operate a physical retail space. As such, it is critical that you know the critical differences between “shopping” and “buying. ”
Shopping asks: Can people find the things they need and explore the things you want them to? How do they do that?
Buying is the process of taking care of people while they shop and beyond. Can they pay easily? Can they trust you with their credit card information, address, and the like? Do they have support if they need it? What if something goes wrong—who can they call? When will their purchases arrive? Can they get a refund? Can they return their purchase?
Successful online shopkeepers know the answer to every question and have a strategy to fulfill each one.
Working with Unravel
An Unravel eCommerce platform will give you the answers to all of those questions and more. Here’s what we’ll implement and support with our eCommerce site:
- Shopping Platform
- Category Pages
- Product Navigation
On-Domain Credit Card / Merchant Processing
- HTTPS (Security Certification)
- PCI Compliance
- Shipping Integration
- Online Chat for support
Just as your customers are in need of a safe, secure platform, Unravel will do the same for you and your business.