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How to Create Your Content Strategy

We could extol the virtues of content marketing all day. But your content is only as good as the content strategy you have in place to make sure all the awesome content you know you could make actually gets made and posted to the right channels. Content strategy is no easy…

Content Writing vs. Copywriting: What’s the Difference?

Getting content marketing done and getting it done right involves at least 20 different things: crafting a content strategy, ideation, producing the content, cross-linking, search engine optimization, etc. You can’t just point to a lump of sugar and say, "Hey look, I made cookies." Content marketing for your business is…

Myth: No One is Reading My Blog

Is anyone actually reading my blog? This is a question we get from clients ALL the time. This question has spawned a persistent myth among business owners (who are generally skeptical of a blog strategy in the first place) that no one actually reads their blogs. If the myth is…

Content is Not the Question. It’s the Answer

"Do I need content?" If you have an ongoing content strategy in place, then you can stop reading this post right now. If you do not, however, and you've actually asked yourself this question before (however briefly), then we have a few words to share. As the title of this…

Stop Optimizing for Google. Start Optimizing for People

Filling your site with content that ranks is a limited view of optimization. When we talk about search engine optimization (SEO), your first and foremost goal should always be to create content that benefits your users. Google will tell you as much. Google will tell you time and time again…

Are Blog Strategies Effective for Websites?

I get this question a lot: are blog strategies effective for websites? Many business owners who have paid for search engine marketing and SEO campaigns in the past with little to show for them are wary of paying for monthly content marketing (i.e. blogging). Why? Because they’re unsure if blogging…

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