Your Website is the Face of Your Company With more and more business being conducted digitally, having a well thought out website is more important than ever. Some business owners may never even meet a client face to face for year if at all. Having an attractive, well functioning website…
We humans get weak in the knees when we hear the word “free.” Free goods or services immediately command our attention, at which time it is common to disregard any notions of potential negatives or limitations involved because, dang it, it’s free. Well, in the world of website building, you…
The fastest way for a small business to lose favor in the eyes of a prospective customer is to not have a website up. Seriously, in this day and age, to not have a website—or to have an archaic one—is akin to not having a phone. Imagine what a customer…
A website should be an ever-evolving tool that continuously markets your business. "Set it and forget it" is perhaps the most detrimental attitude you could have toward your site. What good is a beautifully designed site if you don't continue to market it with fresh content and an optimized experience?…
Welcome to the fourth installment of An Insider’s Guide to Building Your Website! So far we’ve shown you how to develop the basic elements of website technology, design and content for your own DIY website. In this edition, we’re going to discuss website coding, which you could liken to your…
Your website is an extension of your business. It works for you 24/7 and often provides the first impression of your business to your many prospects. If you’ve hired a professional web development team to craft a website design that stands out among the competitors in your market, you’re to…
Welcome to the third installment of An Insider’s Guide to Building Your Website! So far we’ve shown you how to develop the basic elements of website technology and design for your own DIY website. In this edition, we’re going to discuss the product you’re selling, or—in other words—website content. Think of…
To keep up with the constantly changing search landscape, it’s crucial that your website is as up to date as possible. You may not know it, but chances are your website needs an update. “But I think my site is fine!” you may protest. “Are you sure?” Um, yes. Sorry.…
During our monthly editions of Typography Tuesdays, we discuss the importance of typography and its impact on the design elements of your brand. Sans serif fonts have helped usher in new ideas and design philosophies. Although they do not have the historic ties like serif fonts they are just as important…