Regardless of what people say, building a digital presence and marketing your business on social media is challenging. Social media is always in a state of flux; the masses can love you one moment and then despise you another moment if an inappropriate post about your company is shared. Table…
In order for content marketing to effectively engage your audience, it needs to be, well, sexy. And when we say “sexy”, we mean “attractive to your audience.” It has to pique their interest, turn their heads, and get them to pursue—I mean—click on/follow/call you. “But my industry is so…unsexy!” you…
In a world where Google reigns supreme, it seems as if more and more people are finally becoming aware of just how unclassified our most private information is. With identity theft at all-time highs and 40% of Americans coming around to the idea that search engines shouldn’t track the activity…
With 200 million active monthly users and over 75 million people logging on daily, Instagram is the social media tool to have in your cache. In less than four years, Instagram has emerged as one of the dominant social media platforms to reach the world at large. That being said,…
Ok, ok-- so you finally accepted the fact that social media is just a way of life nowadays, especially if you own a business and you're looking to connect with the world around you. #Hooray! You've set up your Facebook, Twitter, Instagram, LinkedIn, et al., and you're super stoked about it...except…
Social Media platforms, like Twitter, Foursquare or Facebook are only records of some of our social-ness. But they are not social. The essential key to social media is the social part. It turns out, you've been doing social since you've been alive...and certainly being social has been a key component…