How to Improve Your Rankings on Google
Increasing your search rankings on Google is essential if you want to drive traffic to your website and increase conversions. So, how do you improve your rankings on Google?
A Short Explanation of Long-Tail Keywords
Keywords have been the almighty decider of how well your content ranks on Google for a while now...like years. But times are a changin' and so is Google's algorithm. Single keywords are out and long-tail keywords are in. What is a long tail keyword you ask? What is a Long-Tail…
What Will Happen to Your Search Results When Google Launches Infinite Scroll
Ah, the infinite scroll. We’ve all been there, sucked into the vortex of social media browsing. In light of Google testing infinite scroll on its search pages, should website owners be worried?
Why Every Small Business Website Needs an Internal Linking Strategy
Internal linking can work wonders for your SEO.
6 Reasons Your Website Isn’t Showing Up On Google (And How to Fix It!)
When a business owner learns their website is not showing up on Google it becomes an embarrassing (and understandable) source of ire and confusion. They may have even spent precious hours following Google's advice on certain search engine optimization (SEO) techniques. Techniques, like changing headline tags, re-writing meta descriptions, adding…
4 Website Mistakes You’re Probably Making (And How to Fix Them)
A website should be an ever-evolving tool that continuously markets your business. "Set it and forget it" is perhaps the most detrimental attitude you could have toward your site. What good is a beautifully designed site if you don't continue to market it with fresh content and an optimized experience?…
How DuckDuckGo is Changing the Search Landscape
In a world where Google reigns supreme, it seems as if more and more people are finally becoming aware of just how unclassified our most private information is. With identity theft at all-time highs and 40% of Americans coming around to the idea that search engines shouldn’t track the activity…
Bad SEO Practices? Google Slaps You With Penguin 3.0
On October 17, a long-rumored and much-talked-about adjustment to Google's Penguin algorithm arrived, taking many website owners by surprise. This latest update to Google's Penguin algorithm—dubbed Penguin 3.0—may only impact as little as 1% of English queries. Then again, if your business relies on queries that are in the 1%…