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An Insider’s Guide to Building a Website

Your website is your definitive mark on the digital world. It is the crux of your identity, your storefront, and your greatest ambassador for an online audience that is always hungry for its next memorable experience. Building a website yourself takes time, effort and a LOT of forethought. But we're here to…

3 Questions For…Emily Esparza, President of AMA-KC

Emily Esparza is the President of the American Marketing Association-Kansas City (AMA-KC), and a Brand Planner for Blacktop Creative, where she researches and analyzes data to bring clients usable insights for their marketing efforts. We recently chatted with Emily and got her thoughts on developing brand experiences and the Kansas…

Our Top Horror Movies for Scaring Yourself Silly

Horror movies: they come in all shapes and sizes, from marginally creepy to over-the-top gross-out ridiculous, from spine-tingling thrilling to keep-you-up-all-night-try-not-to-pee-your-pants terrifying. One could theorize that our fixation with the horrifying stems from our innate psychological fascination with the fear of death and the unknown, among other things. Horror movies…

Social Media or Anti-Social Media?

Social Media platforms, like Twitter, Foursquare or Facebook are only records of some of our social-ness. But they are not social. The essential key to social media is the social part. It turns out, you've been doing social since you've been alive...and certainly being social has been a key component…

What Does Color Say About Your Business?

Have you ever been particularly moved by the label on a wine bottle or the packaging on a box of chocolates? Chances are, if the designers did their job right, the use of color in the packaging created this emotional response. Color plays an important (and oftentimes subtle) role in…

Establish Trust in Your Brand The Right Way

Most people believe that it takes time for a user to develop trust in your brand. While true, it's only half the story. Knowing the various stages of trust gives you an advantage as to when to act and how - during the development of trust. Timing is key here, trust…

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