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Where Do Bottlenecks Come From?

Bottlenecks are places in our world where things slow-down and they are usually unintended and artificial. Bottlenecks get designed into a process inadvertently (3 toilets for 700 women) or quite purposefully (traffic lights, turn-styles, speed-bumps). As bottlenecks create too much slow-down, many times systems get (re)designed to optimize a process…

You’re in the Pain Relief Business

Everyone is in the pain-relief business. By filling needs in the markets you serve, your services provide the healing salve for someone’s pain. And people respond to pain – quickly. There is an evolutionary response that causes people to either escape pain entirely or seek to minimize it. If you…

3 Questions With…Gerald Smith of Plexpod

Gerald Smith is the President and CEO of Plexpod, a state-of-the-art coworking center located in Lenexa, Kan. To say that Gerald is a vanguard in the marketing and communications frontier is putting it lightly. Gerald has spent the last 25 years building businesses and consulting international brands in marketing, publishing,…

We Are Unravel (Formerly Revisin)

Revisin has made the ultimate revision. We are taking our own advice, the very same advice we give you all the time: in order to own your brand and be of the most use to your customers, you have to hone in on what makes you you and express that…

Specialty, Commoditization and the $13 Burger

I had a conversation with a killer thinker today and we chatted about branding, messaging, web development and a whole bunch of nerdy marketing. Our business and professional  histories were both fascinating validations (at least for myself) and refreshing to open up about. I listened and learned as he talked…

3 Questions with…Crane Brewing Company

If there’s one thing Kansas Citians love, it’s craft beer. This year alone six new breweries are set to open around the metropolitan area. One of them is the highly-anticipated, Raytown-based Crane Brewing Company. We recently had the pleasure of sitting down with Crane Brewing Company’s Vice President Chris Meyers…

3 Things to Avoid When Using Specialty Web Service Providers

Are you using a specialty web service provider? You know the ones: they only handle one type of industry and have names like: "Dentists-R-Us," "CPA-Land" and "Ortho-Web". There are many, many vertical web service providers in the marketplace. There are as many so-called "specialty" service providers as there are industries.…

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