Struggling to come up with your next blog post topic? Interview someone! Adding interviews to your blog is as easy as finding someone interesting who you think your audience would benefit from knowing more about.  Why Interviews? You are not a faceless corporate automaton—your business and your industry are made…

Do you ever read things about your industry and think, "Why didn't I think of writing that?" Even if someone else beat you to the punch on a given topic, you can still (ethically) turn someone else's work into content for your own blog. This tactic is called content curation,…

It's difficult to pinpoint how misconceptions about any topic arise and take root. Like any unfortunate stereotype, misconceptions can be rooted in misinformation, misunderstandings or mischaracterizations that unfairly define something. At some point, though, these myths can dominate fact in the realm of popular opinion. This can be detrimental when…

Seasons come and go, but the inspiration that they provide for blog content is both reliable and endless. Spring will always give way to summer, summer to fall, fall to winter, and winter to spring. Likewise, your business varies throughout these seasons. With this quick and dirty blog post idea,…

Industry news is perhaps one of the easiest ways to find blog post ideas. Why? Because you know your industry best! As an authority in your field, your audience should look to you for your expertise on industry-wide issues. So use your blog to demonstrate what you know about what's…