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It’s difficult to pinpoint how misconceptions about any topic arise and take root. Like any unfortunate stereotype, misconceptions can be rooted in misinformation, misunderstandings or mischaracterizations that unfairly define something. At some point, though, these myths can dominate fact in the realm of popular opinion. This can be detrimental when it comes to earning you new business.
You’ve probably experienced this in conversations with prospects or even casual acquaintances where you’ve had to clear something up about what it is your business does or how your services can benefit someone. Instead of being disheartened by this lack of understanding, take these misconceptions into your own hands and turn it into informative blog content.
Your Audience CAN Handle the Truth
Since the truth is rarely easy to explain, clearing up misconceptions people may have about your industry will provide you with plenty of blog content opportunities. Addressing common misconceptions (and even not-so-common ones) on your blog is an excellent way for you to demonstrate your unique expertise and to differentiate your business from the status quo. Your audience deserves the truth – be the one to deliver it to them.
How to Clear Up Misconceptions on Your Blog
The misconceptions you’ve faced most likely run the gamut, so it’s helpful to use real-life misconceptions you’ve encountered, whether it be in an article you’ve read, a conversation you’ve had, or a question you’ve answered, to ground it in reality. Your audience may not even realize they’ve had these very same misconceptions until you address them head-on. This happens to us all the time, and it’s given us some great blog fodder. Here are a few examples of misconceptions people have had about content marketing that we eventually turned into blog articles:
Myth: No One’s Reading My Blog. We hear from skeptical business owners all the time (even the ones that blog!), “Well, no one’s reading my blog anyway, so what’s the point?” Turns out, many people believe this about blogging! We decided to address this persistent myth to tell our audience why this is simply incorrect.
Are Blog Strategies Effective for Websites? While this is another question we’ll get from prospects fairly regularly, it points to an underlying misconception about blogging in general that rides the coattails of the myth mentioned above. That is, no one actually reads blogs…so how could a blog strategy possibly help a website improve its search results? It’s a misconception we delighted in clearing up.
3 Reasons Why Email Marketing is a No-Brainer for Your Small Business. There seems to be a misunderstanding among business owners that sending out regular emails to customers is ineffective or not worth the effort. So we showed our audience exactly why email marketing is one of the most affordable and effective ways to market your business.
Where to Go from Here
Think about the misconceptions people mistake for fact in regards to your business or industry. What notions do people have that might keep them from doing business with you? How can you educate your audience to show them that whatever service or product you have to offer them will benefit and enrich their lives? Dispel fiction from fact with informative blog articles that inform, entertain, and get them thinking. Your wealth of blog content will continue to grow and your audience will be all the wiser thanks to your efforts.