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Quick & Dirty Blog Post Idea #3: Industry News

Industry news is perhaps one of the easiest ways to find blog post ideas. Why? Because you know your industry best! As an authority in your field, your audience should look to you for your expertise on industry-wide issues. So use your blog to demonstrate what you know about what's…

Are Blog Strategies Effective for Websites?

I get this question a lot: are blog strategies effective for websites? Many business owners who have paid for search engine marketing and SEO campaigns in the past with little to show for them are wary of paying for monthly content marketing (i.e. blogging). Why? Because they’re unsure if blogging…

How to Create a Blog Post in 10 Easy Steps

Creating a blog post in WordPress is simple. Follow this step-by-step guide for how to create a blog post and you'll be blogging away in no time. #1. Login to WordPress This will take you to your dashboard, which is where you can access everything on your site: your posts,…

What is Content Strategy?

Most business owners understand that content (even if they don't know what content is) is a powerful tool that helps them engage with their customers. But even if business owners understand the value of content, many abandon their content efforts fairly quickly. Why? Frankly, it's because they've neglected to implement a solid content strategy…

Quick & Dirty Blog Post Idea #2: Customer Questions

Take a look at your “sent” box in your email. Chances are you’ve answered more than one customer question lately. While this may be a source of frustration (especially if you keep answering the same questions over and over again), these questions could contain a hidden gem: the topic of…

No Content Strategy, No Digital Strategy

If you don’t have a content strategy, you don’t have a digital strategy. That’s a bold statement, to say the least. But it’s nothing if not brutally honest: if you as a business owner are not actively devoting your time and marketing dollars to developing good, quality content, then you…

3 Reasons Why Email Marketing is a No-Brainer for Your Small Business

Have you implemented email newsletters into your content marketing strategy yet? No? Egads! What are you waiting for? Sorry—my incredulity here stems from not understanding why a small business wouldn’t take advantage of something that works so well. Email marketing has been proven time and time again to be one…

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