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Does Your Site Have MOX-ie?

  1. Quality of one's character displaying energetic initiative and determination. 2. Behavior characterized by daring courage, pep and spirited mobility. Mary showed a lot of moxie in her speech to the student council.   MOX, Mobile Optimized eXperience, is a new acronym to describe your site's or app's user-experience…

Photography by Lynette Ubel at Buttonwood Art Space

Friends, wine, art. Is there a better way to spend a chilly Friday evening in December in Kansas City? Buttonwood Art Space, in the Downtown Crossroads District, will be showing the photography of Lynette Ubel among other artists on Friday December 9, 2011. About Lynette Ubel Lynette Ubel has a…

Social Media or Anti-Social Media?

Social Media platforms, like Twitter, Foursquare or Facebook are only records of some of our social-ness. But they are not social. The essential key to social media is the social part. It turns out, you've been doing social since you've been alive...and certainly being social has been a key component…

What Does Color Say About Your Business?

Have you ever been particularly moved by the label on a wine bottle or the packaging on a box of chocolates? Chances are, if the designers did their job right, the use of color in the packaging created this emotional response. Color plays an important (and oftentimes subtle) role in…

Establish Trust in Your Brand The Right Way

Most people believe that it takes time for a user to develop trust in your brand. While true, it's only half the story. Knowing the various stages of trust gives you an advantage as to when to act and how - during the development of trust. Timing is key here, trust…

10 Phrases Successful Sales People Use With Prospects

Your sales efforts only work when you solve a problem for someone. It's well known that a concise demonstration of how you solve your prospects' problems is key to winning new customers. Successful companies go to great lengths innovating unique solutions tailored for their target markets. It stands to reason…

What Successful Sites Do Better Than Others

Many small business owners assume a great site starts and ends with great content. They would be wrong and their analytics prove it. Successful sites are all about consumption. A great site has been designed with purpose to create the perfect environment for content consumption. So what are the elements of…

Who Are Your Users?

Are your designs or processes ignoring some users and taking care of others? We frequently see organizations with this problem and it comes from defining the "user" too narrowly. When you have a website, the user may be defined as a buyer, reader or site visitor. But if you take…

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