One of the most exciting things about being a creative marketing agency in Kansas City is our ability to make connections with some of the most enviable talent in the industry. At the American Marketing Association of Kansas City (AMA-KC) monthly luncheon on Aug. 25, we had one such opportunity:…
1. Quality of one's character displaying energetic initiative and determination. 2. Behavior characterized by daring courage, pep and spirited mobility. Mary showed a lot of moxie in her speech to the student council. MOX, Mobile Optimized eXperience, is a new acronym to describe your site's or app's user-experience…
Friends, wine, art. Is there a better way to spend a chilly Friday evening in December in Kansas City? Buttonwood Art Space, in the Downtown Crossroads District, will be showing the photography of Lynette Ubel among other artists on Friday December 9, 2011. About Lynette Ubel Lynette Ubel has a…
Social Media platforms, like Twitter, Foursquare or Facebook are only records of some of our social-ness. But they are not social. The essential key to social media is the social part. It turns out, you've been doing social since you've been alive...and certainly being social has been a key component…
Have you ever been particularly moved by the label on a wine bottle or the packaging on a box of chocolates? Chances are, if the designers did their job right, the use of color in the packaging created this emotional response. Color plays an important (and oftentimes subtle) role in…
Most people believe that it takes time for a user to develop trust in your brand. While true, it's only half the story. Knowing the various stages of trust gives you an advantage as to when to act and how - during the development of trust. Timing is key here, trust…
Outsourcing can give you back your life, increase the quality of the services you offer and make your clients fall in love with you over and over and over. Outsourcing, really? Yes! Really. Small business owners (SBOs) think outsourcing is for the big guys. In fact, SBOs carry a lot…
Your sales efforts only work when you solve a problem for someone. It's well known that a concise demonstration of how you solve your prospects' problems is key to winning new customers. Successful companies go to great lengths innovating unique solutions tailored for their target markets. It stands to reason…
Many small business owners assume a great site starts and ends with great content. They would be wrong and their analytics prove it. Successful sites are all about consumption. A great site has been designed with purpose to create the perfect environment for content consumption. So what are the elements of…
Are your designs or processes ignoring some users and taking care of others? We frequently see organizations with this problem and it comes from defining the "user" too narrowly. When you have a website, the user may be defined as a buyer, reader or site visitor. But if you take…