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The Awesome Ampersand

Once a month during our editions of Typography Tuesday, we discuss the importance of typography and its impact on the design elements of your brand.  In this installment of Typography Tuesday, we look at everyone's favorite logogram: the ampersand! The ampersand is so engrained into our consciousness that we don't even…

3 Questions For…Emily Esparza, President of AMA-KC

Emily Esparza is the President of the American Marketing Association-Kansas City (AMA-KC), and a Brand Planner for Blacktop Creative, where she researches and analyzes data to bring clients usable insights for their marketing efforts. We recently chatted with Emily and got her thoughts on developing brand experiences and the Kansas…

Print is a Making Comeback…And What That Means for You

Media pundits have long been mourning the death of print as countless publications and print media powerhouses either close down or shift completely to digital. It’s as if there’s been this collective “abandon ship!” mentality when it comes to print media, to which we say, “Hold on there, mateys.” In…

Typography Tuesday: The History of Type As We Know It

Welcome to Typography Tuesday! Once a month, we discuss the importance of typography and its impact on the design elements of your brand.  Typography is a blending of art and science. By using fonts unique to your brand’s personality, good typography that is skillfully implemented can help reinforce a brand…

Our Top Horror Movies for Scaring Yourself Silly

Horror movies: they come in all shapes and sizes, from marginally creepy to over-the-top gross-out ridiculous, from spine-tingling thrilling to keep-you-up-all-night-try-not-to-pee-your-pants terrifying. One could theorize that our fixation with the horrifying stems from our innate psychological fascination with the fear of death and the unknown, among other things. Horror movies…

I’ve Got My Social Media, But No Following…Help!

Ok, ok-- so you finally accepted the fact that social media is just a way of life nowadays, especially if you own a business and you're looking to connect with the world around you. #Hooray! You've set up your Facebook, Twitter, Instagram, LinkedIn, et al., and you're super stoked about it...except…

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