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What Successful Sites Do Better Than Others

Many small business owners assume a great site starts and ends with great content. They would be wrong and their analytics prove it. Successful sites are all about consumption. A great site has been designed with purpose to create the perfect environment for content consumption. So what are the elements of…

Who Are Your Users?

Are your designs or processes ignoring some users and taking care of others? We frequently see organizations with this problem and it comes from defining the "user" too narrowly. When you have a website, the user may be defined as a buyer, reader or site visitor. But if you take…

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